Welcome to Athlete Performance Factory at Left Coast CrossFit!

Coach Darius —“Coach D”— is the owner and founder of Athlete Performance Factory. Athlete Performance Factory is for all athletes at any level. We develop athletes that can compete in any sport in a fun and positive environment. Each class will have a specific emphasis: Speed, Strength, Explosiveness, Agility, Cognitive Function, etc.

Our group classes are in an hour in length and held at Left Coast CrossFit on Monday—Thursday at 3:00pm, 6:00pm & 7:00pm — and capped at athletes per class. We also offer Semi-Private Training Sessions on a more flexible schedule.

Come prepared to be challenged, to learn and to become the best athlete you are meant to be. Sign up online below to get started TODAY!

Are you an athlete Interested in joining our Sports performance program? sign an online waiver below and get started today!

Who is Coach D?

Coach Darius Alexander is a sports performance coach who has established himself as the best at what he does for athletes who enter his program. Coach Darius is better known as “Coach D” or “ATHLETE WHISPERER” to his athletes and clients. He is a coach who coaches with love and care to his athletes, but he is loud and full of energy and will give constructive criticism to make sure his athletes are using what he calls RELENTLESS AMBITION.

Coach D brings over 10 years of strength and conditioning experience, mostly obtained while serving in the United States Navy. After discharging from the Navy, Coach D obtained certifications through International Sports Medicine Association (ISMA), Aerobics and Fitness Association of America (AFAA), National Academy of Sports Medicine (NASM) and is a certified speed coach through Speed Burners (SCSC). These are well respected organizations in the fitness and speed community.  Coach D is CPR/AED certified as well.

His unique understanding of what it takes to coach each individual athlete differently is a standout trait. Understanding that each athlete responds differently to certain coaching styles, helps him take his athletes down a path of success. While growing up he played multiple sports. Basketball was his go to. He was a leader by heart and was known to make people around him play better. Those same traits of being a leader followed over into the Navy and continues to follow him today. Coach D continues to look for ways to improve his knowledge so he can keep the cycle of great athletes going.

OUR MISSION:

OUR VISION: